Counteracting an Economic Downturn by Boosting Veterinary Client Compliance
Over the last two years, the veterinary industry saw record growth without spending much on marketing to new clients. Now, with the downturn of the economy, invoice counts are declining nationwide, presenting a new challenge for veterinary hospitals. One way to counteract this is by effectively utilizing your hospital’s reminder system, which can help boost client compliance – and your hospital’s top-line revenue – even during times of financial stress.
A good first step to assessing the overall health of your reminder system is to review the percentage of pets without a reminder. On average, a pet should have four reminders in the system. Another way to boost compliance is by reviewing the percentage of pets that are past due for an exam. This will give you an opportunity to reach out to reschedule any missed appointments.
It’s also important to confirm that reminders are set up correctly and that they are being delivered at the appropriate time. One quick and easy way to do this is to set up a test client for each month of the year. It’s as simple as creating “January Test Dog,” “February Test Dog,” etc. Make sure the reminder is sent to the hospital’s email address so you can verify each month that it is working as intended.
These simple steps are just a few ways you can keep ahead of a downward curve in compliance and revenue. If you need help evaluating and improving your hospital’s profitability, contact KSM’s veterinary consulting team.
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