Summary: KSM Corporate Finance served as the exclusive sell-side advisor to Atlas Headrest, a Holland, Michigan-based manufacturer of premium aftermarket headrests and accessories, in its sale to RW Thrive, a 100% employee-owned holding company. The transaction positions Atlas for continued growth with a long-term partner committed to preserving its culture, supporting its employees, and expanding its market reach.

KSM Corporate Finance, the investment banking and M&A advisory practice of KSM (Katz, Sapper & Miller), served as the exclusive sell-side advisor to Atlas Headrest, LLC (“Atlas”) in its sale to RW Thrive, a 100% employee-owned holding company based in Eau Claire, Wisconsin.

Based in Holland, Michigan, Atlas Headrest designs, engineers, and manufactures premium aftermarket headrests and accessories for high-end office chairs. Led by Andrew Foley, the company has built a strong reputation for ergonomic innovation, precision engineering, and American-made quality, serving customers directly and through an extensive network of dealers in the United States and internationally.

RW Thrive is an employee-owned holding company focused on building and supporting specialized product businesses. Its portfolio includes Realityworks and CreXo. The acquisition of Atlas Headrest expands RW Thrive’s portfolio while providing Atlas with additional resources and capabilities to support its continued growth.

“Atlas is a great business with a great team,” said Timm Boettcher, CEO of RW Thrive. “As an employee-owned company, we invest for the long term, and we’re excited to support Andrew and the team as Atlas grows.”

As part of RW Thrive, Atlas Headrest will continue serving its customers with the same focus on quality, innovation, and service that has defined its success. The partnership is expected to create additional opportunities for employees while providing resources and operational support to expand the company’s market reach.

“Andrew and his team have built an exceptional business, and finding the right partner for its next chapter was about much more than financial considerations,” said Jenny Dakoske, director with KSM Corporate Finance. “RW Thrive brings a unique combination of long-term commitment, employee ownership, and resources to help Atlas continue growing. We’re proud to have helped bring these two companies together and look forward to seeing what they accomplish.”

“Atlas Headrest has always been about building the best headrests and accessories for office chairs. Our team in Holland is the reason we are here today,” said Andrew Foley, president of Atlas Headrest. “RW Thrive shares our commitment to quality, our customers, and Made in USA manufacturing. Its employee-ownership culture is a great fit for Atlas. I’m excited about what we can accomplish together and to keep working with our team as we grow.”

The KSM Corporate Finance deal team included Mike Brown, partner and managing director; Jenny Dakoske, director; Cameron Gugel, associate; and Matt Miller, associate. Rhoades McKee served as legal counsel to Atlas Headrest.