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Five Ways to Develop Effective Distribution Channels

Posted 3:47 PM by

One of the most crucial aspects of manufacturing operations centers on how organizations structure their distribution activities. The ability to effectively integrate company objectives with these distribution activities are vital to the overall success of manufacturing firms.

In a recent Modern Distribution Management article, distribution expert Brent Grover’s new book, The Little Black Book of Strategic Planning for Distributors, is highlighted. In his book, Grover notes that companies can ensure successful distribution channels by taking the following steps:

  • Assess the internal environment of the firm
  • Develop strategic goals that are specific, measurable, and realistic
  • Gain a better understanding of the key profit drivers behind operations
  • Define customer base so as to focus sales efforts on a committed target market
  • Align business processes with elements of a firm’s distribution plan

For more information on Grover’s book, visit  

About the Author
Brent Lee is a member of Katz, Sapper & Miller’s Audit and Assurance Services Department. Brent audits and reviews financial statements, and he advises clients in accounting, reporting, compliance and internal control matters. Connect with him on LinkedIn.

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